Cluster Vision

Competition

Thai silverware to be mentioned here is divided into two categories as follows:

  1. Silver utensils, decorations, and gifts and souvenirs comprise cutlery, vase, picture frame, bowl, tray, candlestick, and gifts. Most Thai silverware producers have knowledge of and expertise in silver metal, ranging from production, design, and local technologies, local wisdom which has been passed along from generation to generation. These products, therefore, denote valuable culture and craftsmanship as they require skills and unique identity. However, the domestic demand is still limited due to high prices and being considered luxurious items. Thus, the main customers or collectors are a group of wealthy purchasers. Moreover, Thai silverware items are difficult to care for as they tarnish easily. In the past, the demand for these products was for special occasions, such as wedding or ordination ceremony, as well as festivals and sport events. As a result, production of silverware mainly focuses on sales to foreign tourists and exportation. Presently, the demand of the products has changed due to the economic situation and increasing popularity of western-styled goods as they are easy to come by for any occasions all year round. Because of pacing lifestyles of the new generations, giving a luxurious silverware gift set has become less popular. The original styles of silverware are now changed to more modern design, with elegant and unique patterns as well as practical usage. During this certain economic regression, the production of silverware is carried out chiefly through cost reduction by mixing silver with other metals or by a use of lamination. Due to current lifestyles, and limitation of income and time, silver metal may also be used only as a decoration for a whole work piece, rather than is originally used for a whole product for a display. In addition, silverware requires special care, thus requiring constant improvement consistent with economy, time, and consumers’ needs.
  2. Silver jewelry and accessories comprise rings, bracelets, pendants, earrings, and lockets. These products have potential as, in the past decade, soft-colored items have always been in popularity, and silver jewelry can match with those colors perfectly. With respect to arts, silverware has provided opportunities for artists to express their authentic or contemporary feelings through creation of each jewelry piece. Silverware does not cause skin allergies. Thus, women can purchase products without any worries. Production of silver jewelry has been passed along from generation to generation. Originally, the production of Thai silverware was carried out in a household-scaled business, and only for domestic sales. Later, there has been development of original styled products, and methods in order to create more speedy and higher standard production as to respond to an increase in market demand. Due to expansion of any business, uses of machinery have been introduced to facilitate faster and simpler production.  Now, a number of silver jewelry is produced in more elegant and unique design, mainly mixed with silver, so as to respond to changing demand, resulting in being well accepted by the markets. Recently, silverware jewelry has become more popular, as compared with other silverware items, among teenagers who use products as their clothing accessories by combining beads or color stone into silver jewelry.

Opinions and trend of silverware jewelry

Opinions on silverware industry from many world class silver jewelry producers can be summarized as follows:

  • Originally, many experts in the field viewed popularity of silver jewelry as a fad. However, such popularity has become classic through which the products are of high profitability, sales, and international and casual appearance. Silver jewelry has long been in such popularity due to competitive levels of prices, perceived value, and a variety of fashionable design and patterns.
  • The silver jewelry market is quite large and secured for all retailers who see advantages of this metal, and make use of it as a production raw material. A unique feature of these products is that they can be both high-end jewelry and costume jewelry. A use of silver, therefore, can generate substantial returns for jewelry producers.
  • White color can be a viable alternative for precious metals as gold and platinum prices have been increasing. Consequently, silver metal has been more in uses. In the past, silver jewelry shops usually hesitated to display these products on their shelves or windows. Because silver metal tarnishes rather quickly and it takes hours to clean, many sellers laminated or coated silver metal with nickel or other metals. These methods may cause irritation when wearing. Presently, the metal that is widely used for lamination is rhodium which does not peel off.
  • There should be standards of silver jewelry quality and meticulousness set to meet those of 18kt gold jewelry. The production of the setting on the back must be as delicate as the front, and should be emphasized on unique and attractive design, as well as meticulousness.  The production of silver jewelry is of significance for the current market demand.
  • Silver jewelry can match all styles of clothing, ranging from elegant or fashionable design to modern and classic appearance. The products can be presented in a form of either solid metal or carved patterns. Considering recent designed works, many designers has been creating multi-structural products through a combination of a method of weaving, carving, and final product coating using various techniques.
  • Silver metal has several features that suit a process of design and carving work, when compared with other valuable metals, such as gold and platinum which are more solid and higher in prices. With its flexible feature, silver metal can be shaped in various forms as needed, and, then, can be rolled or carved without going through a melting process.
  • Silver jewelry perfectly suits women who like casual dressing, and do not want to wear high-priced items, including those who frequently change their jewelry or like to wear many pieces designed for both day time and night time.
  • The main customers of silverware jewelry are teenagers. This young generation is the trend setter, spends money independently, likes to explore new experience, and want themselves look attractive under latest editions, such as shiny jewelry: necklaces, bracelets, cuff links, bangles, pendants, rings, and big earrings.  In addition, male customers may become a buyer group with the highest growth rate in terms of purchasing for their own use or for gift giving.
  • Men increasingly purchase silver jewelry as, now, it does not look strange when they are wearing a silver ring, although they may purchase fewer pieces, and do not like changing as frequently as women do. Jewelry products they prefer usually express a sense of humor and modern appearance, such as rings, cuff links, bracelets, necklaces, and lockets with a bracelet or a leather strap.
  • Suburban women usually like wearing heavy silver jewelry, while those in cities prefer light and delicate ones. Typically, the metal used to produce international standard silverware is 92.5% pure silver sterling.