Wualai Silver Cluster Members and Stakeholders Meeting

As Chiang Mai Provincial Industry Office, Ministry of Industry and Rajamangala University of Technology Lanna had manipulated the Creative Product Development and Modern Marketing Project in 2011 for Wualai silver cluster with the aim to enhance capabilities of Wualai silver cluster. They had arranged a meeting to create Understanding and cooperation of Wualai silver cluster members and Stakeholders on July 17th, 2011 at Sri Suphun Temple, T. Haiya, A. Muang Chiang Mai which went on very well.


Creative Products Development and Modern Marketing Project

Chiang Mai Provincial Industry Office, Ministry of Industry and Rajamangala University of Technology Lanna have manipulated the Creative Product Development and Modern Marketing Project in 2011 for Wualai silver cluster with the aim to enhance capabilities of Wualai silver cluster. The main activities are:

  1. Distribution channels development and modern marketing by develop PR media.
  2. Creative products development to meet new market which will be focused on developing products that indicate a unique souvenir and jewelry.

The activities in detail are as followed:

  1. Public relation and arrange a meeting to create Understanding and cooperation of Wualai silver cluster members and Stakeholders.
  2. Improve the main distribution and the cluster office which located in Srisuphan Temple T. Haiya, A. Muang Chiang Mai.
  3. Making of new public relation media which are electronic media to publicize the cluster information and Wualai community information and electronic media to publicize the cluster products information.
  4. Survey and collect the cluster information, members information and products information and put the information in cluster website. (Thai – English)
  5. Design 1 information media for cluster
  6. Making of print media to publicize the cluster information and Wualai community information.
  7. Making public relation media to indicate the cluster location.
  8. Design new creative products at least 100 designs.
  9. Arrange a workshop to produce the new products to get at least 20 new products.
  10. Design and make the cluster brand (stamp).
  11. Design and make new cluster package prototypes which present the identity of cluster.
  12. Making of print media to publicize the new products.

This project takes 90 days of working (June – September 2011)


Development of Wualai Silver Cluster Project

Chiang Mai Provincial Industry Office, Ministry of Industry and Engineering Service Center, Chiang Mai University  More…